Developing a brand and designing packaging for a company producing de-alcoholized wine and cheese.
Create a brand of de-alcoholized wine & cheese that stood out amongst it's competitors and delivered a premium experience, leveraging strict hierarchy in the layout and sunset-themed public domain artworks
Creating a non-alcoholic wine packaging that would still be proudly displayed in a restaurant without looking childish or cheap
The idea behind the visual identity is that a product shouldn't only offer a physical experience (taste, in this case), but also create a vibe, an atmosphere around itself. For Selene, I made a decision that each bottle should feel like a piece of art that you would proudly display on a shelf, whether at a restaurant or at home. The whole theme of the brand centered around evening relaxation, and, keeping with the elegant, upscale positioning, I designed the labels using public domain sunset paintings, clear visual hierarchy, elegant typography and intricate ornaments.
The brand grows and now offers a complimentary product: cheeses paired with wines. The packaging had to follow the established design system, but offer something else, something new. That "something new" came as an experimentation with form. I designed packaging that was unique and memorable. To keep the consistency and brand connection, each cheese has a set wine pairing from Selene's offerings. And to make it more apparent, each cheese uses the same designated color as its pairing, along with featuring a recommendation on the package.
The first package is a tasting set of four cheeses. It prints and assembles as a single piece, but each cheese can be pulled apart from the box individually.
The second package is an individual box for a wheel of cheese, camembert, in this case. The octagonal form is both unique and practical: it stands out from typical square or circle offerings, but is easy to print, assemle, and stack on a shelf.
