Branding for a local coffee shop in Toronto.
This direction focuses on the handcrafted nature of Terra Marina Coffee. The cafe’s aesthetic, offerings, and communication emphasize craftsmanship and authenticity, drawing from traditional culture and the craft of specialty coffee.
Brand Experience: Customers feel that they’re stepping into a space that’s been carefully and lovingly crafted, from the coffee and pies to the cafe’s design. There’s a sense of slow, purposeful enjoyment. Baristas elaborate on the artisanal process, sharing details of the roasting techniques and the inspiration behind the menu.
This approach focuses on Terra Marina Coffee as a place of calm and relaxation, where customers come not just for great coffee, but for a wellness retreat. The sea and mountains become symbols of peace, and the cafe offers a mindful environment to disconnect from the outside world.
Brand Experience: Customer know that they can get a moment of peace in the cafe. There’s soothing music, comfortable seating, and wellness-focused offerings like herbal teas and quiet corners for reflection or reading. Baristas encourage a slower pace, guiding customers to enjoy their drinks in a peaceful, unrushed manner.
This direction focuses on exploration and discovery of the Mediterannean culture.
Brand Experience: Terra Marina becomes a place to discover new flavors. Customers are encouraged to try something new: a special seasonal blend, a tea from a specific mountain region. Baristas act as guides, explaining the local origins of the ingredients.
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