terra marina coffee roasters
Overview
Goal
Create a comprehensive branding package for a local coffee shop inspired by the sea&mountain aesthetic of the Mediterranean
Challenge
Creating a brand for a coffee shop that would stand out in a saturated Toronto market visually and through brand offerings
Strategy
Building a memorable visual identity through the use of charasteristic Mediterranean tiles
Balancing the design choices to achieve both a hand-made and premium feel of the brand
Expanding the brand offerings past just a "nice cup of coffee"
Target Audience
People in their 20-30s
People into art
Coffee drinkers
Middle to high income
Sophicticated and meticulous in their choices
INTRODUCTION
BRAND VIDEO
strategy
description
Terra Marina Coffee Roasters is a cafe and a coffee roastery that combines high-class coffee with highclass leaf tea and handmade pies, inspired by the beauties of the sea and mountains. Incorporating the blue and white ceramic tiles into the interior design and packaging, it creates a peaceful space with a welcoming atmosphere.
competitors
Toronto has many big name coffee chains like Starbucks, Tim Hortons and Second Cup. However Terra Marina’s niche is the market of local roasteries and cafes. The main competition in that niche are:
• Ethica Coffee Roasters
• Propeller Coffee
• Pilot Coffee Roasters
Target audience
• coffee lovers
• design enthusiasts
• local residents
focus / keywords
Local residents, tourists, high quality coffee and tea, Meditteranean aesthetics, peace & serenity, sea & mountains inspired, community, beautiful & inviting space.
Brand values
Attention to detail: From the locally sourced, high-quality coffee to the loose leaf teas, homemade pies, and even the artisan tile design - it’s all about attention to detail in every aspect of the business.
Sustainability: We care for the environment by purchasing ingredients from local farmers, using sustainable packaging material, and sourcing premium teas and coffee that are considerate of ethics and the environment.
Peace: Our cafe is a place
of calm and serenity, with homemade pies, great coffee and a sea & mountain inspired aesthetic.
Brand offerings
High quality coffee: Sourced from sustainable farms and local roasters.
Loose Leaf Teas: Selection of the finest speciality teas.
Savory and Sweet Pies: Homemade, locally inspired pies, like traditional Montenegrin burek (cheese, spinach, or meat) and seasonal sweet pies made with fresh fruits and custards.
Tile-Inspired Design & Packaging: The blue-and-white ceramic tile design in packaging, interior, take-out cups, and merchandise.
LOGO DESIGN
PROCESS
FINISHED LOGO & USAGE RULES
BRAND COLORS & TYPOGRAPHY
COLORS
TYPOGRAPHY
BRAND ASSETS
PRINT ASSETS
DIGITAL ASSETS
MERCHANDISE
